Mar 28, 2024  
2022-23 Hamilton Holt Undergraduate 
    
2022-23 Hamilton Holt Undergraduate [ARCHIVED CATALOG]

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BUS 375 - Advertising and Promotion


Advertising, promotion, publicity, public relations, direct selling, and personal selling are processes for communication with current and prospective customers. Using problems and cases this course examines the marketing communication process, message development, media selection, management of the process, and evaluation of communication effects on consumer behavior.

Prerequisite(s): MGT 330  and Junior status.



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