BUS 379 - Consumer Behavior

Credit(s): 4
Throughout this course, students will develop insights into the value and motivations behind consumer purchases, decision processes of consumers, the biases, heuristics and cues that they are subject to, and the process behind consumer influence. In addition, students will learn to apply these insights into managerial decisions in impactful ways.

Prerequisite(s): MGT 330 or INB 337