MKT 551 - Value Creation through Effective Marketing

As customers are increasingly empowered with technology, firms must be able to manage, harness, and leverage emerging marketing innovations to successfully compete in the global marketplace. This course provides a solid foundation for managing key elements of the marketing function including segmentation and targeting, product and brand management, promotional options, pricing, and channel management - all within the context of global consumer, and business-to-business markets.

Credits: 3