MKT 624 - Advertising and Promotion Strategy

We will build an understanding of the pros and cons of various advertising media and build a holistic marketing campaign strategy based on an organization’s target market and campaign goals. Students will evaluate various media, determine a media combination appropriate for a given budget, and build a multi-media campaign to achieve a campaign goal. We will also incorporate AI platforms as a tool to create ads and critique the pros and cons of AI-generated advertisements.

Credits: 3