MGT 330 - Entrepreneurial Marketing

Crs: 4 This course introduces strategic marketing management, including contemporary marketing theory and practices. The following key concepts and skills are covered: marketing strategy and planning; segmentation, target marketing and positioning; product development and pricing; advertising, promotion and distribution; metrics for measuring marketing performance; brand equity; and writing a marketing plan. Prerequisite(s): BUS 230, BUS 233 and BUS 236.