HSL 335 - Health Services Marketing

This course deals with the processes of deciding what healthcare services to offer, which groups of consumers to serve, where the services should be provided, how services should be promoted to potential consumers & providers, and how prices for services should be determined. This course will also focus on social marketing which persuades consumers with high risk health behavior to change this behavior. There will be a community health project related to social marketing that the students will implement based on the needs of the community health organizations.

Prerequisite(s): HSL 200.