Sep 28, 2021  
2020-21 Hamilton Holt Undergraduate 
    
2020-21 Hamilton Holt Undergraduate [ARCHIVED CATALOG]

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BUS 330 - Entrepreneurial Marketing


This course examines the marketing-entrepreneurship interface including opportunity recognition, taking and managing risks, innovation and value co-creation aimed at solving problems, whether for the customers in the marketplace or for people confronting complexities of social issues. Key concepts of situational-market analysis, segmentation, new product-solution development, pricing and channels of distribution and convention/digital communication strategies are integrated. Focuses on development of self, reflective practice, and skills for True Teamwork.

Prerequisite(s): BUS 215 or BUS 233 .



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