Sep 28, 2021  
2020-21 Hamilton Holt Undergraduate 
    
2020-21 Hamilton Holt Undergraduate [ARCHIVED CATALOG]

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BUS 339 - Marketing Analytics


Marketing analytics is both an art and science to understand internal or external data patterns and predict and improve marketing performance. Students will learn what analytics is, some of the analytics tools (e.g., Google Analytics, Facebook Ads, Talkwalker, Tableau) and the benefits of taking an analytics-based approach to decision making.

Prerequisite(s): INB 337 and MGT 330



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