Mar 28, 2024  
2020-21 College of Liberal Arts 
    
2020-21 College of Liberal Arts [ARCHIVED CATALOG]

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MGT 330 - Entrepreneurial Marketing


This course introduces strategic marketing management, including contemporary marketing theory and practices. The following key concepts and skills are covered: marketing strategy and planning; segmentation, target marketing and positioning; product development and pricing; advertising, promotion and distribution; metrics for measuring marketing performance; brand equity; and writing a marketing plan. Prereq(s): BUS 230 , BUS 233  and BUS 236 .



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