Dec 02, 2021  
2020-21 College of Liberal Arts 
    
2020-21 College of Liberal Arts [ARCHIVED CATALOG]

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INB 337 - International Marketing Management


Examines strategic marketing and market entry decisions in the context of dynamic global, regional, and country market forces. Emphasizes how international marketers standardize and adapt product/service, pricing, channel, and communication strategies to meet target market needs and company objectives. Students will develop a comprehensive international marketing plan for a specified product or service. Prereq(s): BUS 230 BUS 233 , and BUS 236 .



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