May 22, 2024  
2022-23 Crummer Graduate School of Business 
    
2022-23 Crummer Graduate School of Business [ARCHIVED CATALOG]

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MGT 502 - Fundamentals of Business Strategy


This course introduces students to the concepts and applications of strategy and explores the relationship of corporate- and business-level strategies to the various functional and process strategies within a firm. The course builds on the case analysis aspects of the orientation program and provides a unifying strategic framework that connects the content covered in courses throughout the remainder of the program. The role of creative decision making and innovation in strategy is examined. This is an experiential course in which students are required to analyze complex situations in contemporary companies and apply concepts learned to develop strategies for the future.

Credits: 1.5



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