May 22, 2024  
2022-23 Crummer Graduate School of Business 
    
2022-23 Crummer Graduate School of Business [ARCHIVED CATALOG]

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RMC 705 - Qualitative Research Methods


This course compares a variety of qualitative techniques, such as case studies, ethnography, grounded theory building and content analysis. Students will review studies that employ qualitative methods in both theoretical and applied contexts, providing examples of how to use each approach in practice. The course introduces several data collection techniques that are widely used in qualitative research, namely interviews, participant observation, fieldwork, and the use of documents. Students are introduced to grounded theory coding, memo writing, and the use of qualitative data analysis software. Research design issues associated with qualitative or small sample studies are discussed, while issues of reliability and validity are explored. The course also weighs the advantages and disadvantages of different approaches to qualitative research, including positivist, interpretivist, and critical methods.

Credits: 2



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