QBA 551 - Data-Driven Decisions: Analytics for Strategic Value Creation

This course empowers students to create organizational value through data analytics. Students learn analytical frameworks and tools essential for converting raw data into tangible business intelligence. Participants explore the life cycle of data analytics, from data collection and processing to analysis techniques that unearth actionable insights. Focused modules delve into descriptive, predictive, and prescriptive methods as well as data visualization and data modeling applied to business contexts. Case studies and interactive sessions challenge students to apply these concepts to drive profitability, innovation, and operational efficiency. By the end of this course, students possess the acumen to not only interpret complex data but also to make informed, data-driven decisions that solidify competitive advantage and foster sustainable value creation and growth.

Credits: 3