Dec 22, 2024  
2017-18 College of Liberal Arts 
    
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2017-18 College of Liberal Arts [ARCHIVED CATALOG]

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INB 338 - Global Consumer Behavior

Explores, compares, and applies diverse perspectives to interdisciplinary and multicultural study of consumer behavior. Emphasizes analysis and design of effective marketing strategies to foster and fulfill target market demand across international borders. Prerequisite(s): BUS 233 , BUS 236 .


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