SEB 305 - Social Entrepreneurship Marketing

Crs: 4 This course provides an introduction to marketing for social enterprises, non-profits and socially responsible businesses. It includes opportunity-risk recognition, blended-value, value co-creation, situational-marketing analysis, segmentation-targeting-positioning, pricing distribution channels, and marketing communication strategies. Prerequisite(s): SEB 101, SEB 200, and BUS 233.