May 25, 2024  
2018-19 College of Liberal Arts 
    
2018-19 College of Liberal Arts [ARCHIVED CATALOG]

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BUS 339 - Marketing Analytics


Crs: 4 Marketing analytics is both an art and science to understand internal or external data patterns and predict and improve marketing performance. Students will learn what analytics is, some of the analytics tools (e.g., Google Analytics, Facebook Ads, Talkwalker, Tableau) and the benefits of taking an analytics-based approach to decision making. Prerequisite(s): INB 337  or MGT 330 .



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