BUS 339 - Marketing Analytics

Crs: 4 Marketing analytics is both an art and science to understand internal or external data patterns and predict and improve marketing performance. Students will learn what analytics is, some of the analytics tools (e.g., Google Analytics, Facebook Ads, Talkwalker, Tableau) and the benefits of taking an analytics-based approach to decision making. Prerequisite(s): INB 337 or MGT 330.