BUS 395 H1X - Topics: Digital Marketing

How can a brand stay relevant in an ever changing digital space? What is the current digital landscape like? How can a marketer prepare to not only compete in the present landscape but succeed in the future? This course attempts to provide its participants an overarching digital marketing framework while diving deep into each of the components of the said framework with a real-world lens. Topics include: Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Display Advertising and Digital Marketing Analytics among others. (Offered Spring 2020) Prereq(s): MGT 330 or INB 337