MKT 601 - Marketing Research

This course provides students with the understanding and skills of marketing research methods to help make better business decisions. The course helps users of market information determine the scope of the research and covers the various types of research design, techniques of data collection, and data analysis. There is particular emphasis on the interpretation and use of results. In addition, the course explains the differences between systematic information gathering versus the need for primary research to answer a specific research question.

Concentrations - Marketing

Credits: 3