EDBA 705 - Theory and Contemporary Thought in Marketing

All organizations face the challenge of creating, delivering and communicating value to their customers. This course provides a forum for doctoral students to examine the fundamental relationship between the organization, its value proposition, and its customers. Topics covered in the course include the role of marketing in organizations today, defining and redefining the value proposition, the customer in control, the impact of new media on the relationship between the organization and its customers, and the changing role of sales within the business environment.

Credits: 2