Apr 16, 2024  
2023-24 Crummer Graduate School of Business 
    
2023-24 Crummer Graduate School of Business
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RMC 703 - Survey and Experimental Research Methods


Research is used to guide many of the most important decisions that organizations face. Most executives, however, have not been trained to think critically about research. This course serves to begin this training and will provide doctoral students a set of tools and techniques for designing quantitative research projects and collecting, evaluating, and analyzing quantitative data. The course will cover survey design, sampling collection methods, types of data, and appropriate analysis techniques. SPSS will be used to analyze the data, after which students will give meaning to the results. Students will use both univariate (e.g., frequencies) and multivariate analyses (e.g., cross-tabs, T-tests, correlations) in this process.

Credits: 4



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