MKT 622 - Digital Marketing and Social Media

Organizations have turned to digital and social media as an effective and efficient way to reach their market. In addition, the majority of consumers use digital, mobile and social media on a daily basis. This course offers a forum for graduate level students to examine the fundamental relationship between an organization and the best way to position themselves to their customer’s using digital and social media marketing channels.

Digital marketing is where marketing meets the internet, mobile/desktop platforms and social media. Online advertising and participating in social media falls under the umbrella of digital marketing, but it also includes online listening, monitoring and search engine optimization. Through a combination of lectures, case examples and course projects, you will increase your capabilities of developing, implementing and evaluating digital marketing strategies.

Concentrations - Marketing

Credits: 3